A new generation player

Consulting X Digital Entrepreneurship

The Why factor company is a consulting and digital entrepreneurship firm

– Which addresses, through diagnosis, the challenges of business transformation, performance improvement, identification and activation of growth drivers.
– Which integrates and aligns the entire processing value chain thanks to its hub bringing together more than 500 people through 11 partners,
– Which brings together the skills of the various players to offer its customers integrated systems and solutions by adopting an open, proactive and collaborative approach.

Our promise: A different approach to the identification of growth drivers and performance improvements

From diagnosis to implementation, advising, assisting, building and co-partnering with its clients to, when it makes sense, make our clients our partners by creating innovative and tailor-made solutions on issues such as business models or digital transformation.

A promise delivered in agile mode, taking care to align the interests of stakeholders, sharing risk and value creation in order to offer its clients to be rewarded on the effect and not just on the effort.


  • Transform, accelerate and pivot

  • Innovate and invest


  • Supporting our clients in strategic turn

  • Inventing, investing and delivering with our customers


  • Combining approaches, skills and know-how

  • Excubating to innovate

  • Co-partnering to accelerate

What we do

To support you in your strategic turns

We founded The Why Factor Company to help shareholders and managers in their pursuit of growth drivers and performance improvements around three main strategic directions broken down by sector or by specific challenges : LEADERSHIP, RESTART et TRANSFORMATION

A value proposition

With an innovative and integrated value proposition

Our value proposition covers all the expertise required to meet your growth and performance objectives for your transformation, innovation and acceleration plans.

Result oriented

Result orientation first

We are committed to rethinking strategic, operational and sector-specific challenges from top to bottom to provide you with a point of view, an approach and a team that supports you from diagnosis to implementation. With a different approach and business model :
– by rewarding ourselves on the effect rather than the effort
– by excubating to innovate and accelerate
– by sharing risk and value creation

We have only two priorities in mind: to achieve the agreed result together and quickly.

  • When Finance goes digital?
    RPA, dataviz, big data, algorithms, machine learning and data in general, platforms and automation are the building blocks of the digital world. All these technologies, at the service of process and organizational productivity, are also...
  • P2P, what's new?
    Spending engagements are a strategic issue in a cyclical manner, in line with cash contractions and economic logic. The P2P process is as much a necessary topic for controlling engagements, as it is a time-consuming...
  • Platformization: transform your business model
    The digital revolution is disrupting traditional business models and all organizations. It has given birth to the platformization of the economy, pioneered by players such as Amazon...
  • Let's go digital : What does it mean ? What's to expect ?
    What is digital for your business? What are the stakes? What are the strategic areas for your company? How does digitalization change your business in terms of performance and growth?
  • Data Driven Businesses : let's drive growth and performance with a data driven approach
    What is data driven business ? How can data become a performance but also a growth driver?
  • How effective is your retail?
    What is a retail system? How to measure its effectiveness? How to boost the efficiency of your spending so that 1 € invested in the system will trickle down and distribute a dividend to your...
  • Transforming CSR into drivers for sustainable growth and performance
    The CSR obligation, which seemed to be part of a regulatory framework, is becoming a growth driver and a new performance lever: innovations, sustainable business model, definition of the raison d'être, vector of differentiation, retention...
  • Servicialization: Product as a service
    Does a product without service still have a future? What does a product as a service mean? Rent, subscribe rather than own? What are the needs served by these new models? What are the business...
  • Supply chain : let's go green to be more resilient
    What does a greener supply chain mean? What are the drivers (transport, sourcing?) of greening strategies? How is this a strategic issue?
  • New forms of mobility
    What are the new usages? What business models are behind these micro mobility needs? Who are the historical and new players? Is this mobility part of a broader service offer?
  • The sport industry: Issues and Transformation
    Specialized distributors, sportswear brands, apparel brands, services etc... what are the major changes? Who are the new players? Sport "as a service" is becoming the norm, as consumers want to be at the center of...
  • If you can't measure it, you can't improve it
    "We control what we measure! ": performance measurement to serve the company's strategic priorities, its various levers and the achievement of objectives. Whether performance, growth or resilience: How to define your KPIs? Aligning an organization...
  • The day after, let's prioritize for restart
    The brutal rupture of the health crisis raises the question of the Restart to the deconfinement and then the revisiting of the business model afterwards. We have designed a workshop with all the experts from...
  • Tourism: rethinking the offering, marketing and experience
    Transport, accommodation, digital booking, travel organization, catering, leisure or business travel, the tourism industry is a market with a strong diversity and dominated by sector leaders.
  • Stay tuned 🙂 many more to come...

The HUB a Best of Breed model

A unique service platform dedicated to transformation

A HUB that integrates and combines all the skills required to design original, tailor-made solutions: a ‘Best of breed’ model to meet your challenges.

The HUB brings together pure-play consulting partners in many fields, technology partners and financing players to respond to the integration, speed and success demands of customer transformation projects.

The Hub’s 500 experts through its 11 partners cover all areas: marketing, influence, finance, activation, branding, supply chain, financing, organisation and processes, information systems, data science, strategies, business model, etc. The Hub is configurable according to customer needs.

Then why work with us?

: Contact us

Then why work with us?

Because like us, you believe:

– in the ‘Best of Breed’ model rather then the ‘One Stop Shop’ one
– in the alignment of benefits
– in the partner relationship more than in the client/consultancy provider relationship

Let’s get

– in taking and sharing risk
– in a value creation based remuneration model
– in creativity and innovation more than in standards and upgrades
– in mathematics where 1 + 1 = 3!

It done